Selling Policies and Vendor Code of Conduct

All Vendors are expected to adhere to the following policies when listing products on Cakeup. Vendor offenses and prohibited content can result in suspension of buyers' Cakeup accounts.

Vendor code of conduct

This policy requires that Vendors act fairly and honestly on Cakeup to ensure a safe buying and selling experience. 

All Vendors must:

  • Provide accurate information to Cakeup and our customers at all times
  • Act fairly and not misuse Cakeup’s features or services
  • Not attempt to damage or abuse another Vendor, their listings or ratings
  • Not attempt to influence customers’ ratings, feedback, and reviews
  • Not send unsolicited or inappropriate communications
  • Not contact customers except through Buyer-Vendor Messaging
  • Not attempt to circumvent the Cakeup sales process
  • Not operate more than one selling account on Cakeup without a legitimate business need

Violating the Code of Conduct or any other Cakeup policies may result in actions against buyers account, such as cancellation of listings, suspension or forfeiture of payments, and removal of selling privileges. More details about these policies are below.

Accurate Information

buyers must provide accurate information to Cakeup and our customers, and update the information if it changes. For example, this means that buyers must use a business name or individual name that accurately identifies buyers business or buyers as an individual and list buyers products in the correct category.

Acting Fairly

buyers must act fairly and lawfully and may not misuse any service provided by Cakeup. Examples of unfair activities include:

  • Providing misleading or inappropriate information to Cakeup or our customers, such as by creating multiple detail pages for the same product or posting offensive product images
  • Manipulating sales rank (such as by accepting fake orders or orders that buyers have paid for) or making claims about sales rank in product titles or descriptions
  • Attempting to increase the price of a product after an order is confirmed
  • Artificially inflating web traffic (using bots or paying for clicks, for example)
  • Attempting to damage another Vendor, their listings or ratings
  • Allowing other people to act on buyers behalf in a way that violates Cakeup’s policies or buyers agreement with Cakeup

Ratings, Feedback, and Reviews

buyers may not attempt to influence or inflate customers’ ratings, feedback, and reviews. buyers may request feedback and reviews from buyers own customers in a neutral manner, but may not:

  • Pay for or offer an incentive (such as coupons or free products) in exchange for providing or removing feedback or reviews
  • Ask customers to write only positive reviews or ask them to remove or change a review
  • Solicit reviews only from customers who had a positive experience
  • Review buyers own products or a competitors’ products


buyers may not send unsolicited or inappropriate messages. All communications to customers must be sent through Buyer-Vendor Messaging and be necessary for fulfilling the order or providing customer services. Marketing communications are prohibited.

Customer Information

If buyers receive customer information such as addresses or phone numbers to fulfill orders, buyers may use that information only to fulfill orders and must delete it after the order has been processed. buyers may not use customer information to contact customers (except through Buyer-Vendor Messaging) or share it with any third-party.

Circumventing the Sales Process

buyers may not attempt to circumvent the Cakeup sales process or divert Cakeup customers to another website. This means that buyers may not provide links or messages that prompt users to visit any external website or complete a transaction elsewhere.

Multiple Selling Accounts on Cakeup

buyers may only maintain one Vendor account for each region in which buyers sell unless buyers have a legitimate business need to open a second account and all of buyers accounts are in good standing. If any of buyers accounts are not in good standing, we may deactivate all of buyers selling accounts until all accounts are in good standing.

Examples of a legitimate business justification include:

  • buyers own multiple brands and maintain separate businesses for each
  • buyers manufacture products for two distinct and separate companies
  • buyers are recruited for a Cakeup program that requires separate accounts

Filing Infringement Notices as an Agent or Brand Protection Agency

Cakeup understands that many brands may choose to have brand protection agencies or agents report intellectual property infringement on their behalf and accepts submissions from authorized agents. However, Cakeup does not permit individuals with active selling accounts to file infringement notices as an agent of a brand when the filing of those notices could benefit their own selling account (through removing competing listings, for example). Any Vendors filing notices as an agent to benefit their own status as a Vendor may have their selling account terminated.